THE

GOOD, BAD, UGLY

Of Commercial Video

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THE GOOD

Welcome to the Commercial Content Hall of Fame. This a virtual museum highlighting note worthy commercial video products. Make note the we don't just exhibit what works and why but also what hasn't and why. 

 

We consider analyzing commercial material of the past with a critical lens to be a paramount part of progress and development. We observe this material and critique with honesty, sometimes resulting in harsh criticism. It isn't all negative. There are works out there that deserve to be highlighted and perhaps even replicated for your own brand. 

 

So peruse this selection and contemplate what elements would work for your brand, and what elements too stay clear of.

 

This is a selection of commercial material that really did a great job. 

THE BAD

This material for one reason or another didn't really hit it's mark.