An episodic series is not the first move you make when marketing yourself. But after you've started filling out your content library, a series is nice way to give your channel some depth. Maybe it revolves around a host or maybe it follows a travel-show model where we meet people around the country that use your products. 

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If commercials place your brand on a pedestal, letting the world know you exist, an episodic series opens the door and invites people in to build a relationship with you.