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Your brand is, like, really cool, right? You should make your own series showcasing who you are.
An episodic series is not the first move you make when marketing yourself. But after you've started filling out your content library, a series is nice way to give your channel some depth. Maybe it revolves around a host or maybe it follows a travel-show model where we meet people around the country that use your products.
If commercials place your brand on a pedestal, letting the world know you exist, an episodic series opens the door and invites people in to build a relationship with you.