Updated: Jan 4, 2021
Over the past year, businesses have had to adjust their marketing and sales strategies due to in-person meetings and tradeshows cancelling. Luckily, video has provided a platform for businesses to communicate, connect, educate and inform, and convert their prospects.
Video in many ways, is the king of content.
Visibility is one of the main factors—by 2021, 82% of traffic will be made up of videos (Cisco). Retention is another factor—video is one of the most effective ways to convey information as viewers retain 95% of a message compared to that of 10% of text (Insivia).
Performance is the final factor—video not only educates and informs, but it serves as a driving force that turns prospects into purchasers (Weidert Group).
As we move into 2021, what video marketing trends can we expect?
5 Video Marketing Trends
1 - Live Streaming Videos
As social distancing will remain for at least the first half of the year, live-streaming will be one of the safest ways to connect with colleagues and prospects. Live streaming allows clients to create more authentic connections due to the human element of live feedback and interaction (VideoScribe).
In 2021, utilize live events from virtual conferences, webinars, tutorials, or product launches.
2 - Product Launch Videos
Keeping in mind that many tradeshows are still shuttered, utilizing video to promote product
launches will be ideal.
In fact, video is the most desired method for learning about new products at 68% (Omnicore). Video is one of the best ways to get the word out and build excite for product
launches—as videos are memorable, shareable, and relatable. for your new release.
3 - 360 Videos
Do you need to stand out in the current digital landscape? With the advent of new technology, the way people need to experience, learn, and connect is rapidly changing—virtual reality is one of those ways.
360 degrees of visual coverage allowing you to transport your audience to wherever you want them to be. Enhance the relation your business has with its customers through this unique method. Virtually tour your manufacturing facility, office space, showroom, or product/service.
4 - Educational Videos
Social distancing has also pushed the need for remote learning through educational videos, whether it is tutorials, thought-leadership videos, training videos, or how-to’s.
Educational videos add value to your prospects, team members, and colleagues alike. People use YouTube to help them learn something new, solve a problem, improve job skills (O’Neil-Hart), and reduce the support calls (Wyzowl).
5 - Repurposing Content
Waste not, want not. Give your content new life as repurposing content helps you: reach new audiences, reinforces your message, and improves organic visibility (Hubspot).
You can repurpose video into so many other forms of content, such as: mini-video clips, social media graphics, blog posts, infographics, slide-share presentations, email content, and so much more (Quuu). Not only do you save money by repurposing content, but you can easily fill gaps in your content calendar.
Video is the most powerful marketing and sales strategies that provides a human connection in the business world when it is currently not possible—if you have not added video to your plan, what are you waiting for?
Contact Meticulous Image Inc. today to get started.