If you haven’t read our blog about how video can help your sales team close more deals, you may want to check it out. Here, we will take a deeper dive into how video testimonials can help your company earn your next client.
Testimonials are one of the easiest ways to show potential clients that you are legit. They build immediate trust and overcome the most difficult of objections. They play on emotions, a primary driver of decision making, no matter how rational you think your decision making process is. Video testimonials can be the final puzzle piece to closing your next deal.
People prefer it, and people remember it. According to Forbes, 59% of executives would prefer video over text. Insivia says that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
While we are at it, let’s hit you with some more stats:
- 77% of consumers read reviews before purchasing. (business.com)
- Customer testimonials have the highest effectiveness rating for content marketing at 89%.(Social Fresh)
- Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. [Journal of Marketing Research]
Beyond the obvious.
There is a major aspect of video testimonials that is overlooked.
Your customers love getting behind a fancy camera and talking about their company. Yes the main focus is your company, but don’t underestimate the power behind that executive featuring their company…and for free. That is called earned media and marketers love it. When gathering testimonials for a former assignment, I always felt a little like an inconvenience. I knew our clients were busy and I was asking them to take time out of their day to talk about us. I often offered to provide a Starbucks gift card or something fancy in exchange for their testimonials, until it hit me…they actually love it.
In conclusion, if you are in to taking the easy route, video testimonials may not be for you. You can likely create some written content much cheaper and with less effort. However, if done the right way, video testimonials can easily pay for themselves and be well worth the initial investment. Meticulous Image recognizes how complicated the process may be, so we are here to make it easy for you.
The Meticulous Process
Here at Meticulous Image, we aren’t just the guys/gals behind the camera. We are a full service testimonial production team. We understand that both you and your clients are busy, so we will take all of the internal stress off of you and your team for this project. Provide us with a potential client list, we will call and vet them, set up the details, write scripting, arrange travel, etc. We are a Dallas video production company but we have clients all over the world, so it doesn't matter where yours are. You name it, we’ve got it covered. We don’t want you to lift a finger.